01 — Four arcs, one field.
The Atlas spark is drawn from four 90° arcs meeting at the corners. It reads as star, compass, and aperture at once — neutral enough to hold photography, systematic enough to repeat at any size.
- Construction
- 4 arcs · stroke 3.5 · corner radius 0
- Clear space
- × height of arc
- Use
- Blue field #7DD3F5 on light, white on blue
02 — Atlas Sans. Light · Regular · Bold.
Drawn for cap-height / x-height / baseline discipline. The wordmark sits on the baseline; tracking is tight, leading is air.
03 — One image, five fields.
The same mountain holds across 1:1, 4:5, 4:3, 16:9, 9:16. No crop by accident — the system preserves horizon and peak.
1:1Square4:5Portrait4:3Classic16:9Wide9:16Story
04 — Built to hold your work.
Photography is the carrier. The system adds only a field and a line of type. Sea to peak, field to road — vision stays aligned.
Adaptive · Neutral · Cohesive · Systematic · Vision-Aligned
H:2700 W:2160 — master frame. All crops derive from this.
05 — Cohesive without being closed.
Cards float on a warm paper (#F6F5F3). Soft shadows, 12px radius, 24px gap. No decoration — only spacing and alignment hold the composition.
06 — 10 seconds, 24fps, no cut.
Two variants of the same 10.0s timeline. Cards slide, images cross-fade, type holds. Frame-by-frame below, full motion above.
Frame by frame — 0 → 9s
Both variants share timing and grid; only imagery and copy weight shift. Extracted at 1920×1440, q=2.